Causes Connect with Consumers
Consider this: cause-marketing studies conducted by Cone/Roper have consistently found that when price and quality of products are perceived as equivalent, the majority of consumers – more than 70% – will choose the brand linked to a cause. This same survey also finds that consumers single out education as the top cause businesses should be working to support.
Put Some Swing Into Your Marketing
Jazz is a hot property in corporate advertising campaigns, reports a recent article from The New York Times. One advertising executive explained the upsurge in interest this way: “Bottom line, jazz has integrity. It’s never corny. It moves. And its percussive quality, its energy, livens up anything associated with it.” Companies can tap into this energy by sponsoring the Institute’s programs. In the process, sponsors build brand awareness with the discerning and desirable audience of jazz listeners – and help jazz flourish.
How Does a Sponsorship Work?
A partnership can be as simple as sponsoring one of our Jazz in the Classroom education programs for public school students. Better yet, companies can leverage their sponsorship through jazz-themed promotions, advertising campaigns, and other marketing communications. The result is a brand image that stands out from the crowd.
The Institute offers a wide variety of sponsorship and cause-marketing opportunities. For a full listing of available sponsorships, contact the Institute at 202.364.7272.